Motor vehicle safety has been a thorn in the side of the auto industry since Model T Fords rattled their way across the big-sky American landscape a hundred years ago. The industry's introduction of the safety cage during the sepia-toned first half of the 20th century was the start of a concerted effort to deal with a sticky problem of customer churn, putting it politely.
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Source: http://ectnews.com.feedsportal.com/c/34520/f/632000/s/2686b533/l/0L0Stechnewsworld0N0Crsstory0C76830A0Bhtml/story01.htm
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