More than 90% of businesses in Middle East, Africa, and Turkey ...

Research conducted by T3i Group as well as Avaya's own insight into the midmarket indicates that companies with between 100-500 employees want similar features and functionality as larger businesses, but at a lower cost of ownership because IT budgets and resources are more limited and managed in-house.

New solutions are being introduced by Avaya, aimed at the mid-market, to help this segment realize the benefits of improved communications.

The wide range of options now available in the Middle East, Africa and Turkey for communications and collaboration via voice, messaging, video conferencing, web-based applications, and more, will increase employee accessibility and collaboration, whether they are in the office, working at home, or on the road so companies and staff can deploy the most effective communication style for whatever their situation demands.

Additionally, Avaya IP Office 8.1?which can serve SMEs as small as 5 employees?now scales up to 500 users in a single location. This gives mid-sized companies a more cost-effective, simplified way to manage more people on a network across one or multiple sites.

It also provides Avaya business partners with new opportunities to provide their growing base of mid-market customers with an affordable, yet high-capability collaboration solution. IP Office 8.1 can also be paired with Avaya's recently introduced ERS 3500 switches to automate network set-up. One simple command automatically configures the switches and enables IP phones on Avaya IP Office.

Analyst group IDC estimates that IT spending in the midmarket will reach more than $24 billion across the Middle East and Africa by 2015, with Saudi Arabia and the UAE contributing significantly to this investment. The challenges faced by the region's smaller and medium businesses include competing against larger, better-resourced organizations, engaging new customer to grow their operations, and improving profitability while lowering costs.

Avaya's midmarket communications solutions, which are more comprehensive and multi-featured than any other alternatives in the regional market, address these specific issues for SMBs in the Middle East, Africa and Turkey.

"Seeing that 90% of the market in the UAE and Middle East are SME's making them a huge factor in a successful economy, it is detrimental that they are equipped with the best solutions at a reasonable cost. The products and technologies mid-size companies invest in these days must provide solid and significant value in helping them fulfil their business objectives while addressing specific challenges. With this in mind Avaya just completed our midmarket road show throughout the Middle East, Africa and Turkey to properly equip our channel partners with the resources and solutions needed to address the Midmarket community," said Nidal Abou-Ltaif, VP Middle East, Africa and Turkey Avaya.

Source: http://www.ameinfo.com/90-businesses-middle-east-africa-turkey-318971

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