Public Relations (PR) - professional business portfolio 2012 - Blogs

One of the careers appealing to me right now is working as a?advertiser- which I?always?believed to be the same as being a PR. Therefore this lecture gave me a good insight of how it?s different from each other and what is needed to become a?successful?PR,

The public?relations? main job is to manage the information that?s being passed on the public?s sphere. To some extent, Public relations is seen to be better than advertising, as they seen to be part of the ?changing media landscape?, whereas?advertising?are still?archaic with how they do things e.g paying for coverage. Also it appears that publicity has an eye on a wider audience compare to advertising. The fact that?publicity?has a?tendency to write?important?articles, there?s a big chance of it being used by the national media, which in turn will increase the reputation of the company or person who?s being promoted.

Although, there?s been a ?growth of internet news consuming via social?network?sites such as Facebook and twitter, the British public are still one of the most ?newspaper readers? around the world- which is advantageous for PRs. There creativity is mostly seen through their researching methods by capturing?important?headlines through the news and other valuable resources- again?differencing from the creativity of advertiser, which focuses much more on the appearance of the product being sold, more than anything else.?

Despite being interested in working in the public relation industry, it?s difference to advertising has made me realise how I would be more interesting in working much more on the creative side of things- meaning advertising. I disagree with the point that publicity has a longer durability in the consumer?s mind than advertising, as being in more control of the media and production side of their product, advertisers are able to make the appearance of their ads captivating and appealing enough to stick in the consumers? mind e.g through music, (although a limitation of this would be they will have to pay for the ad to be published, whether it?s through: radio, tv, magazines, newspapers etc)

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Source: http://lt09dotme.wordpress.com/2012/11/24/public-relations-pr/

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